The Backstory of Adam Goldenberg and the JustFab Industry

Adam Goldenberg is quite the extraordinary entrepreneur who has founded and sold various companies and products that he has brought to life over the years. This Co-CEO of JustFab, at the age of 15, founded his first company, Gamers Alliance. Gamers Alliance was sold three years later to a MySpace parent company, Intermix Media in 1999. At the age of 20 he was then promoted to Vice Operating Officer and dubbed the youngest to publicly trade a company. Adam then sold another business to Intermix Media where he met Dan, the other Co-CEO of JustFab.

Although the two had similar interests such as selling their companies to Intermix Media, they both became fast friends and decided to start a company together on They wanted a way to easily and affordably sell fashion through a social engagement service that tapers to the needs of that unique person through a fun and entertaining social experience. That is where JustFab came to life, with a whole slew of stylish options that are out there for people to enjoy. They have a great variety of items from handbags, shoes, accessories and clothing, all for an inexpensive price of $39.95 a month.

Adam Goldenberg has made huge strides in the fashion industry and JustFab is one of those ways he has done it. He doesn’t just put an emphasis on how he sells his products or how much he makes, but rather what they sell, with no focus purely on the selling. The products should speak for themselves, and every customer should leave happy and satisfied with what they are getting for their hard earned money. As stated in Built in Los Angeles:

“In 2013 alone, JustFab raised $55 million in funding and also acquired shoe discovery service ShoeDazzle. JustFab’s own celebrity stylist membership program is currently used in five countries outside of the US and is constantly expanding its offerings with new launches such as athletic brand Fabletics”. See:

In conclusion, their new line of Fabletics opens up a new program for not just men, women and children but they provide active-wear for people to spice up the thought of working out, being active and being the best versions of themselves they can be in their own skin, while feeling relaxed in any environment. As Adam Goldenberg, Don Ressler, and Kate Hudson took off with the company in July of 2013, there has been non-stop products they have sold since October 1st, 2013. They provide a revolutionary membership model that revolves around the consumer to benefit both parties.

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