Sweetgreen has become one of the most coveted places where one can get a healthy, tasty and mouth-watering meal, by a majority of the people. The increasingly growing brand was co-founded by Nathaniel Ru alongside his to friends. With the health of its consumers being among the core principles that run the Sweetgreen chain of outlets, the brand has been able to not only provide healthy foodstuffs but also ensure they source the best produce from the farm, which is grown naturally. Interestingly, Sweetgreen is able to offer all of this and still charge reasonable price on a relatively large serving of any of their versatile foodstuffs.
Noticeably, some successful restaurants, like Fortune, pointed out that if they were to start their operations all over again, they would do it the Sweetgreen way as this brand is increasingly gaining in profile due to how its operators streamline it. Apart from the traditional demographic analysis, Nathaniel Ru attributes their success to their strategic sequencing, which is their perfect timing of entry into the market. The service design of the Sweetgreen brand engraves in its technology, storytelling as well as the design at its par. Ordering at Sweetgreen has been made easier with their online app, which people can leverage the different ordering options and features. Besides, ordering in-store is more fun and satisfying just like a reliable restaurant.
According to Nathaniel Ru, Sweetgreen, before opening a cluster of additional stores, the brand chain first meets with farmers in diverse regions to determine if they can create a steady supply chain. Unlike a majority of other competing restaurants who demand a certain crop from the farmers, Sweetgreen visits the farmers and asks what they produce. As a result, Sweetgreen is strategically geared to cut down on substantial food wastage while still exposing their clients to a different variety of veggies, which they might not try under normal circumstances. Sweetgreen demonstrates that there is more to a good lunch meal than burritos and burgers.
Nathaniel is a holder of a BS in Finance, in 2007, from the Georgetown’s University McDonough School of Business. In 2007, Ru and two of his friends from Georgetown partnered to form Sweetgreen, with Georgetown being their initial location. Currently, Sweetgreen controls more than 27 locations in over six states, and it has expansion plans directed to the west coast. The idea of Sweetgreen mushroomed from their, Ru and his two friends, notion that the society required eco-friendly, healthy and delicious dining option away from the conventional stringent one.