Lori Senecal was born in 1969 and hails from Norwalk. Lori completed his degree in business at the McGill University and started his job working with the Ford’s Media account. Senecal was an introvert at that and her experiences in this company exposed her to socialization and public relations. She later joined McCann Erickson Company where she was managing a coca cola account. Through encouragement by her boss, Lori moved to New York taking a higher position in the Company. While in the firm, Senecal led the Coca-cola account to the global market and launched TAG Ideation, a unit which was to deal with young-adult marketing. She was later promoted to become the President of the New-York branch. She then moved to Kirshenbaum Bond and later to the position of Global CEO at CP& B Company.
Crispi Porter and Bogusky is an international Company dealing with advertising and marketing with their headquarters in Boulder. Lori as the current Global CEO of CP& B is in charge of management and coordination of the nine branches of the Company. She will be responsible for the growth and expansion of the firm. Senecal is an entrepreneur who embraces technology, invention, and innovation across the globe.She won Infiniti global creative account which prompted MDC partners to promote to the Global CEO. Her continued input in the company, educational background and the experience working as the Global President and Executive Chairperson also showed she was fit for the position. Senecal also helped in evolving Kirshenbaum Bond from focusing in the United States to an International level with expansion in resources, content creation, and technology and start-up investments.
MDC CEO Miles Nadal initiated the meeting of Senecal with the co-founder of Kirshenbaum, and due to her reputation and experience in multinational agency, she got the position of the CEO the company. According to Miles, the Knowledge of Senecal was going to enhance the reputation of the Company but also the MDC partners. Senecal’s departure brought a lot of disability in the leadership of McCann losing key portions of its Microsoft account and their general motor clients.