One of the common reasons for people to work out is because they want to fit in that cute outfit they have seen. However, when many people think about fashion and fitness, they seem to be treated as mutually exclusive concepts. For one thing, active wear clothing for women is rather basic and boring compared to the designs of other categories of clothes. Fortunately, Kate Hudson has seen how well fashion and fitness can work together. As a matter of fact, she sees that it is helpful for fashion and fitness to work together. When people where stylish active wear it increases their confidence. Also, the fit of the clothing makes it easier for women to do their exercises.
One thing that Kate Hudson has looked at in the fashion industry is how durable clothing was. While women had some of the more diverse and fun designs, durability seemed to have suffered for it compared to active wear. Kate Hudson has decided that there is nothing wrong with having the best of both worlds. This is one of the reasons that she has developed Fabletics. With Fabletics, she has brought more attention to the athleisure style of fashion.
Another aspect of Fabletics that is very helpful for its business is the more individualized approach to marketing. The brand markets based on the individual. The person is encouraged to share her preferences. The one who is the most honest about her preferences is going to be the happiest customer. She is also going to be the most actualized and confident customer. Fabletics explores the art of fashion and encourages people to explore their own style so that they can find something that they can be happy about.
One thing that women see about fitness is that it can be boring. This is often represented by the clothes that are offered in stores. However, the type of clothes that Fabletics offers can encourage women to find a reason to work out and achieve higher goals of fitness. Fabletics is also involved in different activities with the purpose of empowering women in other aspects of life.