Reinvention and innovation are some of the aspects which make a business successful in America. Disruption of an industry can many times produce positive results for society as well as potentially make significant amounts of profits for entrepreneurial enterprises. This is what Wes Edens is aiming to achieve with his company, Brightline, which recently announced its strategic partnership with Virgin Group. Learn more at newfortressenergy.com about Wes Edens
Brightline strikes a deal with Richard Branson
Wes Edens is the chairman of Brightline which began providing train service in May 2018. In fact, Brightline is the first intercity passenger train to be privately funded in more than 100 years in the United States. Wes Edens is also the founder of Fortress Investment Group which owns Brightline. He met with British billionaire Richard Branson, who is the founder of Virgin Group, late last year to discuss possibilities of expanding Brightline’s train service nationwide.
Brightline set to rebrand
From this meeting they were able to form the basis of the new strategic partnership between the two companies. The new deal will allow Brightline to capitalize on Virgin’s brand by establishing “Virgin Trains USA.” Virgin will invest a minority stake into Brightline which will rename and brand itself Virgin Trains USA beginning in 2019.
Reinventing train service in America
Wes Edens sees this new partnership with Virgin as a continuation of his company’s ongoing mission to reinvent train service in the United States. He believes Brightline’s focus on providing quality customer experiences and Virgin’s strong brand will enable continued success in the travel and hospitality arena. Virgin Group already owns more than 60 companies with many focusing on various crucial sectors related to travel and leisure.
Current management team will continue daily operations
The new enterprise will be managed by affiliates of Fortress Investment Group as well as the Brightline executive team. The current Brightline management team will continue to manage day-to-day operations. They will also be in charge of overall strategy, business development and engineering.