Building the World: The American Institute of Architects

If you have ever admired a building or a house, then chances are your life has been indirectly influenced by an architect. Every skyscraper, every house, and even a lot of interior designs have an architect’s fingerprint on them. Architects change the world by their unique designs, and the American Institute of Architects is there to give them all of the necessary support so they can continue to fill America and the rest of the world with immense beauty.

A cursory look at their website shows a whole host of professional development opportunities for their member architects, including a list of the latest professional events that all architects can participate in. For example, a current look at AIA’s calendar reveals that they are going to host an in-person ACD5 online training session in New York City on October 9; an ACD5 Basics training webinar that is ongoing; an an educational event entitled “Scene through the lens: Guadalupe street” on October 14th in Santa Fe, New Mexico.

The professionals at the American Institute of Architects also realize that the field of architecture touches on many different subjects. They have a list of topics that they often touch on, and this would include Art, History and Religion; Building science and technology; Design and health; Design specialty; Energy; Firm Management; Resilience; Social Impact; Career and Profession; and Materials.https://www.aiacontracts.org/

Literally volumes could be written about their contributions to these topics. Under the social impact category alone they discuss a variety of programs, including their “disaster assistance” program and their Regional/Urban Design Assistance Team (R/UDAT).

The disaster assistance program consists of a nationwide network of architects who stand ready to help any community before and after a natural disaster occurs. Their most recent task has been to help families and businesses affected by Hurricane Harvey and Irma in Houston and Florida. Moreover, they also coordinate with local agencies to assist in the rebuilding process in each of these areas.

The R/UDAT program is also helpful for many. It helps communities by providing a citizen-led directive to help urban areas become more self-sustainable.

As you can see, there is much that the up-and-coming architect can do to improve their neighborhood, community and world. The American Institute of Architects stands ready to help every architect, whether they are in the twilight of their careers, the middle or even just at the beginning.

The Humble Start and the Massive Success of the EOS Company

Most companies have humble beginnings, yet few of them have meteoric success right after their humble start. The EOS companies is one of those companies that started fairly humble, yet ended up with huge success in only a few years.

It’s very strange for a lip balm company to become so prominent in such a short amount of time. There are a few key reasons why they did well which the company stated in a recent interview. The company did not really speak out about their origin before, so it is somewhat interesting to hear the back story.

EOS lip balm -or Evolution of Smooth- started off with the founders noticing that there seemed to be a lack of innovation within the lip balm department. Lip balms were all the same shape and the same basic design. They also noticed that women that did beauty blogs and vlogs and used lip balm to hydrate their lips but their seemed to only do it out of necessity and were mostly indifferent about the lip balm they used. They rarely even commented on what the lip balm product was.

They decided to create a lip balm product that was natural, organic and something that would excite the lip balm consumers. They hired a sculptor that worked with clay to create different shapes for them to consider for a new lip balm container. From those clay sculptures they ended up deciding on a round shaped lip balm container for their product. This sphere design proved to stimulate the senses. The bright colors and round shape is pleasing to the eyes. The round shape is exciting and different when it is held. The product itself is soft as it glides upon the lips.

The lip balm is made of natural and organic ingredients that are healthy for the lips. Younger generations love organic and natural ingredients products, so it was a smart move of the EOS company to choose to do that with their products.

Actually getting that product into the store was difficult at first when many of the companies they were trying to sell the product to were men that simply thought lip balm was perfectly fine the way it always has been. A woman at Walgreens ended up loving the product and approved it to be sold at the Walgreens chain of drug stores. After the product proved to be popular in Walgreens, online stores like eBay and Ulta picked it up as well.

Another marketing strategy the EOS company took was to ask YouTube beauty bloggers to try out the product and review it. They asked popular millennial age celebrities to use their products as well.

After seven years of being around, the EOS eggs have sold an estimated one million units a week. They are the second top selling lip balm in the United States. It’s safe to say they have their company on the right track. Visit https://evolutionofsmooth.com/ for more information.